Learn Internet Marketing

Title : Learn Internet Marketing
author : www.e-bc.ca
language : English
Page : 14 pages
Size : 188KB
Category : Internet Marketing

Book Summary

What is Internet Marketing?
Internet marketing is the component of marketing that deals with the planning, pricing,
promotion, and distribution of your products and services online. Good Internet
marketing strategies clearly communicate a firm’s unique selling proposition, or the
unique collection of benefits that creates value for its customers.
Everything you do to promote your business online is Internet marketing. For example,
Internet marketing strategies include (but are not limited to) website design and content,
search engine optimization, directory submissions, reciprocal linking strategies, online
advertising, and email marketing.

Three Steps to Success
Successful marketing on the Internet is not just about advertising your website in
Google or buying banner ads on other websites. Without a quality product or service
and a well developed website, a banner ad, for example, would do you little good.
To succeed online, you must develop a comprehensive plan that includes the following:
1. A solid business model and great products or services
2. An effectively designed website with sales as an objective
3. An online marketing strategy that suits your audience and fits your budget

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